Love stories, television entertainment, and social media are three of the common things most people love to do on their free time. Good thing these three are quite easy to reach and access nowadays.
They have evolved so much over time that sometimes, these three are one thing as well. That only triples its entertainment capabilities which would definitely sell to the masses.
Take all that and add the hashtag option on social media. If you don’t know what it is, adding a hashtag before a word can link that word to a trend on the internet.
That’s what all those sharp signs mean and apparently, that is where many people, ideas, photos, and videos are popularized.
The hashtag option has well sensationalized social media even more. Hashtag users get to join a discussion, trend and everything else that a hashtag serves for.
For the major social media platform Twitter, users are like given the real-time knowledge on what is in and what are the latest. Pretty cool, huh?
Celebrities, organizations and other well-known groups use the hashtag option to spread information or publicity.
It’s a battle of who gets the most number of hashtags which in turn also means the most popular on Twitter, at least for that time being.
So out of all the trends and latest stuff on social media, which one was it that gained the title of the most number of hashtag tweets in 24 hours?
The Philippines is among the countries with the most number of Twitter users and a good chunk of those who join in online conversations and trends.
This is why it is not surprising when the most number of hashtag tweets in 24 hours also came from them, with the topic being an on-screen love story between two young adults and it has gained media attention and publicity well.
It also helped that the said on-screen love story can be viewed daily during lunch time, when most people are on their lunch breaks and are looking for a little dose of entertainment.
Alden Richards and Maine “Yaya Dub” Mendoza – hence “Aldub” – has gained a lot of media attention with their unique, shy and traditional courtship where all the said courtship happens on-screen.
The whole thing is shown in a popular noontime show in the country where the two don’t really get to see each other face to face. The publicity buildup, plus the chemistry, has eventually gained a lot of followers.
So when the time came for them to finally meet in person, #ALDubEBTamangPanahon which alternatively means “meeting at the perfect moment” was tweeted more than 41 million times – the most number of tweets any hashtag has ever gone before.
What Do I Think ?
It’s amazing to think how a strictly 140-word internet platform can create such huge movements among many people from different parts of the world – people who may not even know each other.
That, and of course, the fact that we are all given the power to join a movement, make a change and be part of something bigger (regardless of the cause) through the tips of our fingers.